About the Client
Jumping Gingers is a Canadian online store that specializes in nostalgic collectibles, vintage memorabilia, and unique items that celebrate classic culture and timeless design.
Their store offers a variety of collectible products including vintage mugs, retro memorabilia, and nostalgic keepsakes that appeal to collectors and people who enjoy meaningful and rare items.
The brand primarily attracts collectors, nostalgia lovers, and customers searching for unique gift items that cannot easily be found in regular stores.
Although the products were unique and appealing, the store was struggling to consistently reach the right buyers online and convert website visitors into paying customers.
Challenge
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Jumping Gingers was facing a common problem many niche e-commerce stores encounter.
They had a great product catalog but not enough targeted traffic that was ready to buy.
Previous advertising attempts brought visitors to the website, but many of them were not serious buyers. As a result, the store experienced:
• Low product visibility on Google searches
• Visitors browsing products but leaving without purchasing
• Inconsistent monthly salesSince collectible products rely heavily on search intent, the biggest challenge was reaching customers actively searching for vintage collectibles and nostalgic items.
The goal was clear:
Create a marketing system that attracts high-intent buyers and converts them into consistent online sales.
Solution
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We designed a full-funnel Google Ads strategy focused on capturing buyer intent and converting website visitors into customers.
TOF (Top of Funnel)
At the top of the funnel, we launched Google Search campaigns targeting collectors and nostalgic product buyers.
These campaigns focused on high-intent keywords related to collectibles, vintage mugs, nostalgic gifts, and rare memorabilia.
We also optimized product listings so potential buyers could immediately see the available items when searching online.
This allowed Jumping Gingers to appear directly in front of people already looking for similar products.
MOF (Middle of Funnel)
Many visitors explored products but needed additional reminders before making a purchase.
To bring these potential buyers back, we launched remarketing campaigns targeting website visitors and product viewers.
These ads reminded users about the products they had already seen and encouraged them to return and complete their purchase.
This stage helped build familiarity and trust with the brand.
BOF (Bottom of Funnel)
At the bottom of the funnel, we focused on audiences who had shown strong buying intent.
We used high-intent search campaigns and remarketing audiences to push warm prospects back to the website.
These campaigns focused on converting interested visitors into paying customers.
Results
The results exceeded the expectations we initially set with the Jumping Gingers team before launching the campaigns.
Once the optimized Google Ads strategy went live, the store began attracting significantly more high-intent buyers who were actively searching for nostalgic collectibles and vintage items. As campaign data started coming in, we continuously refined targeting, search terms, and product visibility to maximize performance.
Within just a few months, Jumping Gingers experienced strong and measurable growth across its e-commerce performance.
KPIs Achieved
Return on Ad Spend (ROAS)
The campaigns delivered an impressive 4.9X return on ad spend, transforming paid advertising into a profitable and scalable acquisition channel for the brand.
Growth in Monthly Orders
As the store began attracting more qualified traffic, the number of monthly orders increased by 212%, bringing a steady flow of new customers to the business.
Conversion Rate Improvement
With better targeting and higher-intent visitors landing on the website, the store’s conversion rate improved by 57%, meaning significantly more visitors were turning into paying customers.
Jumping Gingers successfully evolved from a store struggling with inconsistent online sales into a scalable e-commerce brand reaching collectors and nostalgia enthusiasts across Canada.
With a structured advertising funnel and continuous campaign optimization, the business now has a predictable system for acquiring customers and growing online revenue month after month.
Discover Here What Owner of Rita’s Hair & Beauty Is Saying About Us
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“The fierce competition in my industry was getting scary day by day and to combat with that I needed a Digital Marketing company. Campaigns run by Konvertis team on Social media and Google is helping me getting new customers and brand my name in industry. I appreciate Konvertis team efforts and their smart actions.”
Rita Kumar
Owner, Rita’s Hair & Beauty, London
Discover Here What the Owner of Jumping Gingers Is Saying About Us
(We sometimes like showing off ☺)
We’re very happy with the results. The Meta Ads and YouTube campaigns helped put our products in front of the right audience, while Google Ads captured people actively searching for collectibles. Since working together, our online sales have increased significantly.”
— Jim, Owner, Jumping Gingers
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