About the Client
Aleah is on the lookout for individuals who are tired of enriching others and yearn to take control of their own destinies, whether they have limited time or can commit full-time.
Her program equips aspiring entrepreneurs with automated tools, comprehensive training, and unwavering assistance to embark on their journey toward a thriving online venture.
She seeks those who crave a revenue stream beyond the confines of a regular 9-5 job, individuals who are actively seeking paths to lead a life liberated by financial independence.
Challenge
Aleah was facing a challenge. The people she wanted to help didn’t trust her solution, which promised to give them extra money and freedom. Not many people were signing up on her website. And even the few who did sign up were hesitant to keep going, even though it only cost 149 USD to join the automated system.
Aleah tried putting ads on Facebook and Google to find more interested people, but it didn’t work well. The people who showed interest didn’t end up joining, and it cost a lot, more than 7 CAD, for each person who did show interest.
What surprised Aleah was that she was making good money from the passive income system herself, but she couldn’t convince others to try it out. It was strange that she found success in it, but others didn’t seem ready to give it a chance.
Solution
TOF:
We ran a video ad campaign in which Aleah was telling about her journey, the system and who should join that programme. We also ran a Youtube ads action campaign that led people land on her website. We also ran a Google search campaign to make the searchers land on the website.
MOF:
Here, we ran Google ads remarketing display campaign. In Facebook ads, after making her target audience aware about her programme, we created a video ad custom audience and ran remarketing campaigns to get them down the funnel. We also ran a Google search campaign to make the searchers land on the website.
BOF:
At the end, using custom and lookalike audience, we ran lead generation ad campaigns. These campaigns more leads and at a much lower cost per lead.
Results
Results we generated were quite at higher side than what we estimated and shared with Aleah before starting the ad campaigns.
KPIs that we accomplish after 3 months:
Leads: A remarkable 172% surge in leads happened in 3 months even more than what our team expected.
Cost per lead: CPL slashed by over 84%
Some screenshots showing the awesome results are shown here:
Discover Here What Aleah Is Saying About Us
(We sometimes like showing off ☺)
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