About the Client
Rita’s Hair & Beauty an 18 years old salon that offers services at par with, if not surpassing, those of big brand salons. Experience top-notch treatments, skilled stylists, and a personalized touch that sets it apart from the rest.
That have a comprehensive range of hair, beauty, and laser services, all delivered using premium products, and priced fairly for customers’ satisfaction. You can indulge in quality without compromise at affordable rates.
Challenge
- Competition with Big Names:
While big brand franchises can often rely solely on their name recognition, the landscape changes when it comes to local salons. The path to success for local establishments is neither uniform nor uncomplicated. Additionally, industry giants possess significantly larger budgets compared to local salons, enabling them to invest more substantially in both offline and online marketing strategies. - Lacking creative and digital marketing skills:
Lacking a dedicated creative and digital marketing team, the salon faces a shortfall in these crucial areas. The owner and staff also lack the necessary skills to fulfil these roles effectively. Also, they had bad experience their past digital marketing agencies and so it was tough for them to try a new agency.
Solution
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TOF: We ran a Youtube ad campaign and Video awareness campaign on Facebook for the brand awareness. We also ran a Google search campaign with broad keywords to make the searchers land on the website. We also ran post engagement campaigns using detailed targeting. This way we were able to get traffic on our social Facebook and Instagram pages.
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MOF: Here, we ran Google ads remarketing display campaign using website visitors as audience. In Facebook ads, after making target audience aware about the brand, we created a video ad custom audience, Facebook/Instagram page visitors custom audience, website visitors custom audience and using these audiences, ran Remarketing post engagement campaigns to get them down the funnel. We also ran a Google search campaign targeted with MOF keywords and competitors’ names keywords.
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BOF: At the end, using custom and lookalike audiences, we ran lead generation ad campaigns. These campaigns generated more leads and at a much lower cost per lead. Google search ads with brand keywords and BOF keywords always played the best ROI generator at the bottom of the funnel.
Results
The outcomes we achieved exceeded our initial projections, surpassing the estimates we had provided to Rita prior to commencing the advertising campaigns.
KPIs that we accomplish within 3 months:
Facebook/Instagram:
Leads Generated = 171
Leads to Sales conversion rate = 22%
ROAS = 980%
Google Ads:
Conversion Rate = Up to 43%
CPC = as low as 0.5 GBP
Cost/Conv.(CPL) = Drops down to 1.3 GBP
Overall:
Leads: Experienced a remarkable surge of 140% in leads within a mere 3 months.
Cost per lead: Witnessed a substantial reduction of over 42% in CPL.
Discover Here What Owner of Rita’s Hair & Beauty Is Saying About Us
(We sometimes like showing off ☺)
“The fierce competition in my industry was getting scary day by day and to combat with that I needed a Digital Marketing company. Campaigns run by Konvertis team on Social media and Google is helping me getting new customers and brand my name in industry. I appreciate Konvertis team efforts and their smart actions.”
Rita Kumar
Owner, Rita’s Hair & Beauty, London
Discover Here What Owner of Rita’s Hair & Beauty Is Saying About Us
(We sometimes like showing off ☺)
“The fierce competition in my industry was getting scary day by day and to combat with that I needed a Digital Marketing company. Campaigns run by Konvertis team on Social media and Google is helping me getting new customers and brand my name in industry. I appreciate Konvertis team efforts and their smart actions.”
Rita Kumar
Owner, Rita’s Hair & Beauty, London
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