About the Client
Badhwar Auto is an Indian based automotive brand having 4 dealerships under it: Volkswagen, Renault, Suzuki and Royal Enfield. They started in 1970 with one motorcycle’s dealership and then one by one started other 3 dealerships.
Challenge
Even with impressive showrooms, a dedicated sales team, and a reputation for quality, this brand struggled to match the car sales of its competitors in the same city. The primary hurdles they faced were:
Product Awareness: Introducing new products to the local and nearby areas proved challenging. Their new offerings lacked the necessary engagement to drive purchases.
Trust Deficit: Despite exceptional hospitality, their Volkswagen dealership struggled to establish the same level of trust as competitors like Maruti Suzuki, Hyundai, Tata, and Mahindra in that local area.
Sales Shortfall: Despite investing in offline marketing such as hoardings and online campaigns like Facebook ads, achieving sufficient sales remained elusive, affecting the group’s profitability.
Solution
TOF: At the top of the funnel, we focussed on product considerations and awareness about the features(USPs) that aren’t present in the competitors’ products. To make that happen we ran the following types of Ads: Youtube Skippable and Non-Skippable Ads, Google Display Ads, Facebook Engagements and Video Views Ads.
MOF:
Here, the focus was to make them visitors and viewers interest in the new and existing car models. In this phase, we ram the campaigns: Google Remarketing Display Ads, Youtube Action Campaigns, Google Search Ads, Facebook Remarketing Engagement Ads.
BOF:
At the end, using custom and lookalike audience, we ran lead generation ad campaigns. The ad campaigns involved here were: Facebook Remarketing Lead Gen ads using custom audiences, Google Search Ads.
Results
In just 2.5 months, our achievements have surpassed even the annual benchmarks of the past. Witness the transformation in our KPIs:
📈 Leads: Experience an astounding 89% surge in leads within this short span, and the growth continues to rise.
🌐 Engagement/Awareness: Unveil a surge in engagements, from broader reach and increased views to vibrant interactions through comments, messages, and inquiries. This is just the beginning of our journey to excellence.
Some screenshots showing the awesome results are shown here:
Discover Here What Badhwar Auto’s MD Mr. Amit Badhwar Is Saying About Us
(We sometimes like showing off ☺)
“Konvertis dons the dual roles of digital marketers and business consultants with finesse. Their brand and sales strategies are meticulously crafted to align with our present landscape and overarching objectives. Their expertise is a seamless blend of insight and innovation, and we truly admire their approach.”
Amit Badhwar
Managing Director, Badhwar Auto
“Konvertis dons the dual roles of digital marketers and business consultants with finesse. Their brand and sales strategies are meticulously crafted to align with our present landscape and overarching objectives. Their expertise is a seamless blend of insight and innovation, and we truly admire their approach.”
Amit Badhwar
Managing Director, Badhwar Auto
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